Going Global: Can Bollywood Films Really Crossover?
Bollywood has witnessed some dramatic transformations over the last decade. The progress of technology and new models of film production, distribution and exhibition have given rise to a variety of innovative business models – and a growing audience base. This panel will trace the journey of commercial Hindi films into the global arena, and address some key issues: Why has Bollywood so far been unable to appeal to a broad global audience while smaller, independent Indian films continue to find international acclaim? How can Bollywood take its product to viewers outside and beyond the Indian diaspora? How can commercial Hindi cinema reach the next level of audience saturation? And just as importantly, does it even need to?
Entertainment Editor and Film Critic, CNN IBN
Director, Ashutosh Gowariker Productions (AGPPL)
Born in Mumbai in 1964, Ashutosh Gowariker graduated from Mithibai College, where he participated in theatre, dance and music, which led him on a unique path of self-discovery. After graduation, he pursued acting for 10 years before turning to directing. His film ‘Lagaan’ won an Audience Award in Locarno and was nominated for an Oscar in the Best Foreign Language category. Gowariker entered the world of Hindi cinema with ‘Ketan Mehta’s Holi’ in 1984, and followed it up with films like Mahesh Bhatt’s ‘Naam’ and Saeed Akhtar Mirza’s ‘Saleem Langde Pe Mat Ro’. His film ‘Jodhaa Akbar’ won Best Foreign Film in Sao Paulo and the Grand Prix in Kazan, Russia.