Spring Grant 2014 - Development Stage
Current project status: DEVELOPMENT
‘Parijat’ is an enthralling drama that explores a Qatari woman’s efforts to save her family’s third-generation perfume business. Newlywed Sahira’s life in London is suddenly disrupted when her grandfather dies. Upon returning to Qatar for his funeral, she is faced with the responsibility of taking over the lead of the ailing company from her erratic father and restore her grandfather’s legacy. Driven by the fear of being outrun by her fiercest competitor, the Al-Gaoud family, Sahira enters a dangerous alliance. Coinciding with the birth of her first son, she launches Parijat, a scent that temporarily re-establishes her company’s leading position in the Arabian Gulf. Determined to defeat the powers that are set to undermine her, she unleashes a ruthless perfume war.
- Hend Fakhroo
- Caroline Palla
About the Director
Hend Fakhroo is a Qatari writer and director. She graduated with honours in 2005 with a marketing degree from St Edward’s University in Austin, Texas. Her first short film, ‘His Name’ (2012), screened at various international festivals, including the Short Film Corner at the 67th Festival de Cannes, the Doha Tribeca Film Festival and the River Film Festival. Her second film, ‘The Waiting Room’ (2016), had its home premiere in two competitions at the Ajyal film festival in Doha, and its international premiere, also in competition, at the Dubai International Film Festival. It was screened at the 70th Festival de Cannes Short Film Corner, and was also officially selected at the Beirut International Film Festival, as well as the Malmo Arab Film Festival. In 2017, Hend directed a visual campaign for Salam Stores in Qatar, and she is currently developing her first feature-length film.