Cultural Partner

Principal Partner

Student Ad: Change is in Your Hand

The first of two trailers made by students who took part in DFI’s Video Ad Production Workshop. Led by Lebanese filmmaker and former BBDO Creative Director Claude El Khal, the participants followed the A-Z of ad creation, including brainstorming, pitching, scripting, and producing. Their challenge: encouraging people t

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o become active film enthusiasts instead of passive viewers – by getting involved with DFI.

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